Natrol® was born from a passion to improve human wellness worldwide. Initially founded in 1980 by Elliott Balbert as a cosmetics company, Natrol has evolved into a leader and one of the most recognized brands within the Vitamin, Mineral and Supplement category, with operations in over 60 countries worldwide. Natrol is considered a pioneer in formulating food into medicinal supplements for better health and wellness, helping to form the Nutraceuticals industry. Nutraceuticals are food components—such as minerals, vitamins, amino acids, hormones, etc.—used for medicinal purposes. Over the past four decades, Natrol has differentiated itself by developing quality, innovative products designed to help enhance everyone’s health and quality of life. We have never wavered from our focus.

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